As outlined in out activity guide these are the seven principles of multimedia design
- Multimedia principle: Students learn better from words and pictures than from words alone.
- Spatial Contiguity Principle: Students learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen.
- Temporal Contiguity Principle: Students learn better when corresponding words and pictures are presented simultaneously rather than successively.
- Coherence Principle: Students learn better when extraneous words, pictures, and sounds are excluded rather than included.
- Modality Principle: Students learn better from animation and narration than from animation and on-screen text.
- Redundancy Principle: Students learn better from animation and narration than from animation, narration, and on-screen text.
Based on these seven principles our university course, the BA in organisational learning, focuses predominantly on the principles of Human Resource Development. Because a lot of the learning revolves around theory based work i feel that it would be highly beneficial if a multimedia entity was designed to deliver a large proportion of the course. At current there is a minimal use of multimedia (through MS powerpoint) however i feel that there is not enough emphasis on the narration of text. For example, in our second year studies – one of topics of study was analysing the operations of the adult brain. The reader that we had to read was exceptionally thick not to mention BORING. I feel that if there was a presentation designed with a Narrator and lots of diagrams and picture i would have been engaged more as opposed to yawning and sleeping on my book.
In addition, a lot of powerpoints that we are presented has an insane amount of text on the screen. when this happens not only does it completely draws our attention to the bird outside the window but it also distracts our learning process when there is a picture or diagram on the screen. (it is sooo hard to try and focus on a digram and a text at the same time)
here try it
This is a water cycle below as you are probably all aware of, now imagine trying to read what i am typing right now while trying to soak in the process and diagram below, knowing that the presenter is going to change slides any minute now! you have another 5 seconds before the slide changes…stop… now!

That was pretty lame, but as you can see i was merely trying to demonstrate just how much people disregard this basic principle.
